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Brand Capital

brandcapital.co.in Direct investor

Brand Capital is the strategic investment programme of The Times of India (Bennett Coleman & Co. Ltd), which invests in Indian businesses by providing advertising and media support alongside equity investment. It has backed over 1000 investee companies across sectors including retail, FMCG, real estate and digital.

Brand Capital is a corporate venture arm headquartered in India, founded in 2005. It invests directly in companies, from seed to growth, in retail, FMCG, consumer Durables and realty. USD 3 Bn+ Gross AUM deployed as on today under management and 1000 portfolio companies, as it reports.

“we work with established businesses as well as early stage entrepreneurs by contributing ‘Intellectual Capital’ to support the creation of a brand strategy and a planned media spread”

— Brand Capital, own website
Layer
Direct investor
Type
Corporate venture
Stage
Seed – Growth
Headquarters
India
Invests in
India
Sectors
Retail, FMCG, Consumer Durables, Realty, Digital and Mobile, E-Retail, Health & Wellness, Financial Services
Founded
2005
Assets under management
USD 3 Bn+ Gross AUM deployed as on today
Portfolio
1000 companies

Where this comes from

Every fact above was read from a page Brand Capital publishes itself. Nothing is taken from third-party databases. Investment activity (deals, co-investors) is not yet recorded.

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Record 13015 · added 2026-10-18 · link last verified 2026-10-21 · confidence high

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