Princeton Equity Group
princetonequity.com Direct investor
Princeton Equity Group is a private equity firm that partners with franchisor and multi-location businesses, providing capital and operational support to help them grow. The firm focuses on sectors such as fitness and essential services, and manages approximately $1.6 billion in assets.
Princeton Equity Group is a private equity firm headquartered in Princeton, United States. It invests directly in companies, at growth, in franchisor, multi-location, fitness and essential services. Approximately $1.6 billion under management, as it reports.
“Princeton Equity Group partners with franchisor and multi-location businesses, combining a people-first investment approach with hands-on value creation to support long-term growth.”
— Princeton Equity Group, own website
- Layer
- Direct investor
- Type
- Private equity
- Stage
- Growth
- Headquarters
- Princeton, United States
- Invests in
- United States, North America
- Sectors
- franchisor, multi-location, fitness, essential services, youth-enrichment
- Assets under management
- approximately $1.6 billion
Team, as Princeton Equity Group publishes it
- Jim Waskovich Co-Founder and Managing Partner
- Doug Kennealey Co-founder and Managing Partner
- Robert Finn Partner
- Phil Piro Partner
- Jack Nagle Principal
- Joseph Trahan Principal
- Paul Kuppich Partner, Capital Formation & General Counsel
- Jeremy Wright Operating Partner, Group Head, GrowthEdge™
- Naz Quadri Partner, CTO
- Guillaume Bonniol Operating Partner, GrowthEdge™
- Brandon Haire Operating Partner, GrowthEdge™
- Chris Tanco Operating Partner, GrowthEdge™
Names and roles exactly as listed on princetonequity.com. Nothing else about these people is recorded.
Co-invests most often with
Derived from portfolio pages both investors publish themselves: each pair below lists at least one company in common. 9 co-investors found.
- TSG Consumer Partners 1 shared company: weareradianceholdings.com
- Roark Capital Group 1 shared company: massageenvy.com
- Frazier Healthcare Partners 1 shared company: hopco.com
- Linden Capital Partners 1 shared company: hopco.com
- ICP Group Investment Manager, LLC 1 shared company: barrys.com
- North Castle Partners, LLC 1 shared company: barrys.com
- Zahid Group 1 shared company: barrys.com
- Riata Capital Group, LLC 1 shared company: waxcenter.com
- Level 5 Capital Partners, LLC 1 shared company: kidstrong.com
Where this comes from
Every fact above was read from a page Princeton Equity Group publishes itself. Nothing is taken from third-party databases. Investment activity (deals, co-investors) is not yet recorded.
- https://princetonequity.com/name, is_investor, layer, type, hq_country, hq_city, stage_min, stage_max, sectors, thesis_quote, thesis_quote_page, description
- https://princetonequity.com/kidstrong-announces-strategic-investment-from-princeton-equity-group/invests_in_geographies, aum
- https://princetonequity.com/team/people
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Record 5183 · added 2026-09-03 · link last verified 2026-09-06 · confidence high
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