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Purple Elephant Ventures

purpleelephant.ventures Direct investor

Purple Elephant Ventures is a venture studio that designs, builds and scales Africa-focused tourism-tech startups. It also manages a debt vehicle, Uplift, providing financing to Africa's tourism industry.

Purple Elephant Ventures is a venture studio headquartered in Nairobi, Kenya. It invests directly in companies, from pre-seed to seed, in tourism, travel, hospitality and clean tech.

“Purple Elephant is a venture studio that designs, builds and scales Africa-focused tourism-tech startups.”

— Purple Elephant Ventures, own website
Layer
Direct investor
Type
Venture studio
Stage
Pre-seed – Seed
Headquarters
Nairobi, Kenya
Invests in
Africa
Sectors
tourism, travel, hospitality, clean tech, conservation

Team, as Purple Elephant Ventures publishes it

  • Ben Peterson CEO
  • Jacob Hason Chief Operating Officer
  • Jan van der Does de Willebois CFO
  • Afshan Poona Chief Product Officer
  • Anthony Kiplimo Group Innovation Lead
  • Beatrice Ferreira Chief of Staff
  • Jedidah Ongai Head of Human Resources
  • Job Odhiambo Regenerative Tourism Lead
  • Kevin Gisore Chief Communications Officer
  • Mwendwa Reuben Chief Technology Officer
  • Tahir Popat Chief Commercial Officer
  • Azam Samanani Senior Advisor, Recruiting

Names and roles exactly as listed on purpleelephant.ventures. Nothing else about these people is recorded.

Where this comes from

Every fact above was read from a page Purple Elephant Ventures publishes itself. Nothing is taken from third-party databases. Investment activity (deals, co-investors) is not yet recorded.

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Record 14873 · added 2026-10-20 · link last verified 2026-10-21 · confidence high

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