Sonoma Brands Capital
sonomabrands.com Direct investor
Sonoma Brands Capital is a private equity firm that makes minority and control investments in growth-stage consumer businesses, typically with at least $5 million in sales. It focuses on sectors like food and beverage, beauty, personal care, pet, home and lifestyle, and consumer services.
Sonoma Brands Capital is a private equity firm headquartered in Sonoma, United States, founded in 2015. It invests directly in companies, at growth, in food & Beverage, beauty, personal Care & Wellness and pet. Its stated cheque size is $5 to $30 million lead investments.
“We aim to partner with bold, innovative founders on their way to building the world’s next enduring brands across the physical and digital landscape.”
— Sonoma Brands Capital, own website
- Layer
- Direct investor
- Type
- Private equity
- Stage
- Growth
- Headquarters
- Sonoma, United States
- Invests in
- US
- Sectors
- Food & Beverage, Beauty, Personal Care & Wellness, Pet, Home & Lifestyle, Consumer Services
- Cheque size
- $5 to $30 million lead investments
- Founded
- 2015
Team, as Sonoma Brands Capital publishes it
- Jon Sebastiani Founder & Managing Partner
- Kevin Murphy Managing Director
- Shahir Amin Managing Director
- John Wilson Senior Principal
- Ben Jang Senior Principal
- Caitlyn McDuffee Chief Financial Officer
- Kelsey Minigan Special Projects Coordinator
- Keith Levy Operating Partner
Names and roles exactly as listed on sonomabrands.com. Nothing else about these people is recorded.
Most shared portfolio companies with
Derived from portfolio pages both investors publish themselves: each pair below lists at least one company in common. 108 investors with a shared portfolio company. A shared company is not proof they invested together in the same round.
- Female Founders Fund 9 shared companies: businessinsider.com, businessoffashion.com, refinery29.com, wwd.com…
- AI Ventures Management, LLC 4 shared companies: businessinsider.com, arkpes.com, wwd.com, thecut.com
- At One Ventures 4 shared companies: businessinsider.com, arkpes.com, wwd.com, thrillist.com
- Defy.vc 4 shared companies: businessinsider.com, arkpes.com, wwd.com, popsugar.com
- BOLD Capital Partners 2 shared companies: businessinsider.com, wwd.com
- Eclipse 2 shared companies: businessinsider.com, arkpes.com
- Reign Ventures Management, LLC 2 shared companies: businessinsider.com, people.com
- Silverton Partners 2 shared companies: businessinsider.com, foodbusinessnews.net
- Transmedia Capital 2 shared companies: businessinsider.com, foodnavigator-usa.com
- Aria Growth Partners 2 shared companies: wwd.com, beautyindependent.com
and 98 more — the graph.
Where this comes from
Every fact above was read from a page Sonoma Brands Capital publishes itself. Nothing is taken from third-party databases. Investment activity (deals, co-investors) is not yet recorded.
- https://www.sonomabrands.com/name, is_investor, layer, type, hq_country, hq_city, invests_in_geographies, stage_min, stage_max, sectors, cheque_size, thesis_quote, thesis_quote_page, description, status, confidence
- https://www.sonomabrands.com/team/founded, people
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Record 5001 · added 2026-09-03 · link last verified 2026-10-21 · confidence high
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