Sonoma Brands Capital
sonomabrands.com Direct investor
Sonoma Brands Capital is a private equity firm that makes minority and control investments in growth-stage consumer businesses, typically with at least $5 million in sales. It focuses on sectors like food and beverage, beauty, personal care, pet, home and lifestyle, and consumer services.
Sonoma Brands Capital is a private equity firm headquartered in Sonoma, United States, founded in 2015. It invests directly in companies, at growth, in food & Beverage, beauty, personal Care & Wellness and pet. Its stated cheque size is $5 to $30 million lead investments.
“We aim to partner with bold, innovative founders on their way to building the world’s next enduring brands across the physical and digital landscape.”
— Sonoma Brands Capital, own website
- Layer
- Direct investor
- Type
- Private equity
- Stage
- Growth
- Headquarters
- Sonoma, United States
- Invests in
- US
- Sectors
- Food & Beverage, Beauty, Personal Care & Wellness, Pet, Home & Lifestyle, Consumer Services
- Cheque size
- $5 to $30 million lead investments
- Founded
- 2015
Team, as Sonoma Brands Capital publishes it
- Jon Sebastiani Founder & Managing Partner
- Kevin Murphy Managing Director
- Shahir Amin Managing Director
- John Wilson Senior Principal
- Ben Jang Senior Principal
- Caitlyn McDuffee Chief Financial Officer
- Kelsey Minigan Special Projects Coordinator
- Keith Levy Operating Partner
Names and roles exactly as listed on sonomabrands.com. Nothing else about these people is recorded.
Co-invests most often with
Derived from portfolio pages both investors publish themselves: each pair below lists at least one company in common. 108 co-investors found.
- Female Founders Fund 9 shared companies: businessinsider.com, businessoffashion.com, refinery29.com, wwd.com…
- AI Ventures Management, LLC 4 shared companies: businessinsider.com, arkpes.com, wwd.com, thecut.com
- At One Ventures 4 shared companies: businessinsider.com, arkpes.com, wwd.com, thrillist.com
- Defy.vc 4 shared companies: businessinsider.com, arkpes.com, wwd.com, popsugar.com
- BOLD Capital Partners 2 shared companies: businessinsider.com, wwd.com
- Eclipse 2 shared companies: businessinsider.com, arkpes.com
- Reign Ventures Management, LLC 2 shared companies: businessinsider.com, people.com
- Silverton Partners 2 shared companies: businessinsider.com, foodbusinessnews.net
- Transmedia Capital 2 shared companies: businessinsider.com, foodnavigator-usa.com
- Aria Growth Partners 2 shared companies: wwd.com, beautyindependent.com
and 98 more — the graph.
Where this comes from
Every fact above was read from a page Sonoma Brands Capital publishes itself. Nothing is taken from third-party databases. Investment activity (deals, co-investors) is not yet recorded.
- https://www.sonomabrands.com/name, is_investor, layer, type, hq_country, hq_city, invests_in_geographies, stage_min, stage_max, sectors, cheque_size, thesis_quote, thesis_quote_page, description, status, confidence
- https://www.sonomabrands.com/team/founded, people
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Record 5001 · added 2026-09-03 · link last verified 2026-09-06 · confidence high
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