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Sugar Capital

sugarcap.com Direct investor

Sugar Capital is a seed-stage venture capital firm that invests in early stage companies across the commerce ecosystem, including consumer and software businesses. The firm is based in San Francisco and provides resources such as office hours and AI tools for founders.

Sugar Capital is a venture capital firm headquartered in San Francisco, United States. It invests directly in companies, at seed, in commerce, consumer and software. Its stated cheque size is $1M to $2M.

“Sugar Capital invests in early stage companies across the commerce ecosystem.”

— Sugar Capital, own website
Layer
Direct investor
Type
Venture capital
Stage
Seed
Headquarters
San Francisco, United States
Sectors
commerce, consumer, software
Cheque size
$1M to $2M
How to reach it
Its pitch / apply page on its own site

Team, as Sugar Capital publishes it

  • Will Hawthorne General Partner
  • Krista Moatz General Partner
  • Brian Sugar General Partner
  • Lisa Sugar General Partner

Names and roles exactly as listed on sugarcap.com. Nothing else about these people is recorded.

Most shared portfolio companies with

Derived from portfolio pages both investors publish themselves: each pair below lists at least one company in common. 76 investors with a shared portfolio company. A shared company is not proof they invested together in the same round.

and 66 more — the graph.

Where this comes from

Every fact above was read from a page Sugar Capital publishes itself. Nothing is taken from third-party databases. Investment activity (deals, co-investors) is not yet recorded.

  • https://www.sugarcap.com/name, is_investor, layer, type, hq_country, hq_city, stage_min, stage_max, sectors, thesis_quote, thesis_quote_page, description, people, status, confidence, approach_url, cheque_size
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Record 10890 · added 2026-09-29 · link last verified 2026-10-21 · confidence high

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