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Sugar Capital

sugarcap.com Direct investor

Sugar Capital is a seed-stage venture capital firm that invests in early stage companies across the commerce ecosystem, including consumer and software businesses. The firm is based in San Francisco and provides resources such as office hours and AI tools for founders.

Sugar Capital is a venture capital firm headquartered in San Francisco, United States. It invests directly in companies, at seed, in commerce, consumer and software.

“Sugar Capital invests in early stage companies across the commerce ecosystem.”

— Sugar Capital, own website
Layer
Direct investor
Type
Venture capital
Stage
Seed
Headquarters
San Francisco, United States
Sectors
commerce, consumer, software

Team, as Sugar Capital publishes it

  • Will Hawthorne General Partner
  • Krista Moatz General Partner
  • Brian Sugar General Partner
  • Lisa Sugar General Partner

Names and roles exactly as listed on sugarcap.com. Nothing else about these people is recorded.

Where this comes from

Every fact above was read from a page Sugar Capital publishes itself. Nothing is taken from third-party databases. Investment activity (deals, co-investors) is not yet recorded.

  • https://www.sugarcap.com/name, is_investor, layer, type, hq_country, hq_city, stage_min, stage_max, sectors, thesis_quote, thesis_quote_page, description, people, status, confidence

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Record 10890 · added 2026-09-29 · link last verified 2026-09-29 · confidence high

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