True
true.global Direct + LP
True is a consumer and retail sector-specialist investment and advisory firm. It operates venture capital and private equity funds, and also provides advisory services to corporates.
True is an investor headquartered in London, United Kingdom, founded in 2013. It invests both directly in companies and in funds as a limited partner, from pre-seed to buyout, in consumer, retail, technology and B2C. Its stated cheque size is Private equity investments up to £150M; Venture capital: initial investments up to £5M.
“We invest across the retail, consumer and technology ecosystem including B2C, B2B and B2B2C.”
— True, own website
- Layer
- Direct + LP
- Type
- Other
- Headquarters
- London, United Kingdom
- Invests in
- global
- Cheque size
- Private equity investments up to £150M; Venture capital: initial investments up to £5M
- Founded
- 2013
Team, as True publishes it
- Matt Truman Executive Chair and Co-founder
- Paul Cocker CEO and Co-founder
- Liam Buswell Managing Director
- Ejike Onuchukwu Managing Director
- Mike Tattersall Managing Director
- Will Pearson Managing Director
- Richard Mergler Partner
- Zillah Byng-Thorne Operating Partner
- Christine Hodgson CBE Senior Advisor
- Richard Pennycook CBE Senior Advisor
- Mark McClennon Senior Advisor
- Richard Sharpe Featured person
Names and roles exactly as listed on true.global. Nothing else about these people is recorded.
Where this comes from
Every fact above was read from a page True publishes itself. Nothing is taken from third-party databases. Investment activity (deals, co-investors) is not yet recorded.
- https://www.true.global/name, status, confidence
- https://www.true.global/about/is_investor, layer, type, hq_country, hq_city, invests_in_geographies, stage_min, stage_max, sectors, cheque_size, thesis_quote, thesis_quote_page, description, founded
- https://www.true.global/people/people
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Record 7895 · added 2026-09-20 · link last verified 2026-09-20 · confidence high
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