True
true.global Direct investor
True is a consumer and retail sector-specialist investment and advisory firm. It operates venture capital and private equity funds, and also provides advisory services to corporates.
True is a private equity firm headquartered in London, United Kingdom, founded in 2013. It invests directly in companies, from pre-seed to buyout, in consumer, retail, technology and B2C. Its stated cheque size is Private equity investments up to £150M; Venture capital: initial investments up to £5M.
“We invest across the retail, consumer and technology ecosystem including B2C, B2B and B2B2C.”
— True, own website
- Layer
- Direct investor
- Type
- Private equity
- Headquarters
- London, United Kingdom
- Invests in
- global
- Cheque size
- Private equity investments up to £150M; Venture capital: initial investments up to £5M
- Founded
- 2013
Team, as True publishes it
- Matt Truman Executive Chair and Co-founder
- Paul Cocker CEO and Co-founder
- Liam Buswell Managing Director
- Ejike Onuchukwu Managing Director
- Mike Tattersall Managing Director
- Will Pearson Managing Director
- Richard Mergler Partner
- Zillah Byng-Thorne Operating Partner
- Christine Hodgson CBE Senior Advisor
- Richard Pennycook CBE Senior Advisor
- Mark McClennon Senior Advisor
- Richard Sharpe Featured person
Names and roles exactly as listed on true.global. Nothing else about these people is recorded.
Where this comes from
Every fact above was read from a page True publishes itself. Nothing is taken from third-party databases. Investment activity (deals, co-investors) is not yet recorded.
- https://www.true.global/name, status, confidence, type, layer
- https://www.true.global/about/is_investor, layer, type, hq_country, hq_city, invests_in_geographies, stage_min, stage_max, sectors, cheque_size, thesis_quote, thesis_quote_page, description, founded
- https://www.true.global/people/people
Is this record wrong or stale? Report a mistake — it reaches us directly, no email address to look up.
Record 7895 · added 2026-09-20 · link last verified 2026-10-21 · confidence high
Similar investors
- Advent InternationalPrivate equity · Buyout · London, United Kingdom
- Alcuin Capital Partners LLPPrivate equity · Growth – Buyout · London, United Kingdom
- EMK CapitalPrivate equity · Buyout · London, United Kingdom
- FourLeaf CapitalPrivate equity · Buyout · London, United Kingdom
- InflexionPrivate equity · Growth – Buyout · London, United Kingdom
- InvestindustrialPrivate equity · Growth – Buyout · London, United Kingdom