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VMG Partners

vmgpartners.com Direct investor

VMG Partners is a consumer-focused investment firm with two strategies: branded consumer products and services, and B2B software serving the consumer ecosystem. It takes majority and minority positions in consumer companies and minority positions in technology companies.

VMG Partners is a private equity firm headquartered in San Francisco, United States. It invests directly in companies, from seed to Series C and later, in beauty & Personal Care, food & Beverage, pet and wellness & Fitness. Its stated cheque size is $10-$200M (consumer); $4-$40M (technology).

“We focus on B2B software serving the consumer ecosystem, investing meaningful minority positions.”

— VMG Partners, own website
Layer
Direct investor
Type
Private equity
Stage
Seed – Series C+
Headquarters
San Francisco, United States
Sectors
Beauty & Personal Care, Food & Beverage, Pet, Wellness & Fitness, Software, Marketplaces
Cheque size
$10-$200M (consumer); $4-$40M (technology)

Team, as VMG Partners publishes it

  • Ali Kaufman Ecosystem
  • Allen Sha Consumer
  • Blake Roshkoff Consumer
  • Carle Stenmark Technology
  • Carter McKeon Consumer
  • Dhruv Bansal Technology
  • Eliza Becker Consumer
  • Indy Guha Technology
  • Irenne Ighodaro Consumer
  • Jennifer Hwang Consumer
  • Jeremy Levy Technology

Names and roles exactly as listed on vmgpartners.com. Nothing else about these people is recorded.

Where this comes from

Every fact above was read from a page VMG Partners publishes itself. Nothing is taken from third-party databases. Investment activity (deals, co-investors) is not yet recorded.

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Record 13689 · added 2026-10-19 · link last verified 2026-10-21 · confidence medium

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