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New + Improved Ventures

newandimproved.ventures Direct investor

New+Improved is a venture builder (studio) that creates and launches its own B2B SaaS marketing technology companies, and also works with founders to build martech ventures. It is behind ventures including Tracksuit, Ideally, Aether and Drumbeat.

New + Improved Ventures is a venture studio headquartered in Auckland, New Zealand. It invests directly in companies, from pre-seed to seed, in martech, B2B SaaS and marketing technology.

“We are a studio who discover, validate, iterate and launch our own ideas.”

— New + Improved Ventures, own website
Layer
Direct investor
Type
Venture studio
Stage
Pre-seed – Seed
Headquarters
Auckland, New Zealand
Sectors
martech, B2B SaaS, marketing technology

Team, as New + Improved Ventures publishes it

  • Connon Bray Managing Partner
  • Antony Ede Partner
  • Hannah Andrews Chief Operating Officer
  • Laura Lowther Chief of Staff
  • Simon Pound Partner
  • Chris Paykel Partner
  • Ashish Ansurkar Developer
  • James Hurman Partner
  • Phoebe Devine Partner

Names and roles exactly as listed on newandimproved.ventures. Nothing else about these people is recorded.

Where this comes from

Every fact above was read from a page New + Improved Ventures publishes itself. Nothing is taken from third-party databases. Investment activity (deals, co-investors) is not yet recorded.

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Record 20430 · added 2026-11-04 · link last verified not yet · confidence medium

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