Previously Unavailable
previously.co Direct + LP
Previously Unavailable is an Auckland-based venture company that builds companies through joint ventures and venture studios, and also invests through funds it operates. It runs Brand Fund 1 & 2 with Icehouse Ventures and its own Previously Unavailable Venture Funds, putting its own capital into early-stage ventures.
Previously Unavailable is a venture studio headquartered in Auckland, New Zealand, founded in 2014. It invests both directly in companies and in funds as a limited partner, from seed to Series A, in brand, martech, impact and consumer. 40 portfolio companies, as it reports.
“We back companies with brand at the heart of their story, growth and business.”
— Previously Unavailable, own website
- Layer
- Direct + LP
- Type
- Venture studio
- Headquarters
- Auckland, New Zealand
- Invests in
- New Zealand
- Founded
- 2014
- Portfolio
- 40 companies
Team, as Previously Unavailable publishes it
- Chris Paykel Co-CEO
- Simon Pound Co-CEO
- James Hurman Chair & Founder
- Ed Dever Chief Venturing Officer
- Henry Kozak Chief Strategy Officer
- Phoebe Devine Chief Design Officer
- Phoebe Smith Chief Impact Officer
- Tom Pekkala Chief Operating Officer
- Hannah Small Design Director
- Ellen Scholes Senior Venture Strategist
- Rupert Whyte Venture Strategist
- Erana Dobson Executive Assistant
Names and roles exactly as listed on previously.co. Nothing else about these people is recorded.
Where this comes from
Every fact above was read from a page Previously Unavailable publishes itself. Nothing is taken from third-party databases. Investment activity (deals, co-investors) is not yet recorded.
- https://previously.co/name, type, hq_country, hq_city, portfolio_count, status
- https://previously.co/venture-fundsis_investor, layer, invests_in_geographies, stage_min, stage_max, sectors, thesis_quote, description
- https://previously.co/who-we-arefounded, people
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Record 20429 · added 2026-11-04 · link last verified not yet · confidence high
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